Fragaria Winery and its vineyards are located in the Lukarevina village near Aleksandrovac (Župa Valley) in central Serbia, surrounded by the mountains Kopaonik (2017 m), Željin (1785 m), Goč (1123 m) and Jastrebac (1494 m). Fragaria vineyards belonged to Vujić family for over 150 years. It is a region with a mild microclimate, where temperatures rarely fall below -10 °C, in a protected area that is not penetrated by frosts or cold winds in winter. The parish is a real small wine oasis where authentic varieties of Prokupac and incense grapes have been preserved, and in addition to them, international varieties such as Rhine Riesling, Cabernet Sauvignon, Merlot, Chardonnay can also be found in vineyards. The beginning of Fragaria Winery was in 2014 and it was named after the Latin name for Jagoda (engl. strawberry) - a rare indigenous wine variety. Jagoda is considered an old, almost extinct variety that was brought to this area from France, and was brought back from oblivion by winemaker Kosta Botunjac. Today, Fragaria Winery is run by Dr. Sci. Slobodan Vujić, with his wife Dr. Sci. Saša Vujić and daughters Marina and Anja. In 2014, they have modernized and restored family vineyards, and built a modern boutique winery. Throughout the years, the family devotes great attention to the cultivation of vines in their own vineyards, as well as the leased vineyards. Their motto is "what is created in the vineyard cannot be repaired later". The key moment in winemaking is when the grapes are plucked from the vine, because that's when the flavors and aromas are at their maximum. Aleksandrovac, called Župa Aleksandrovačka, or simply "Župa" is a wine region in Serbia that has been engaged in winemaking for centuries and believes that wine has lived there for more than 3000 years, since the time of the Romans.

https://www.fragaria-wine.com/en